Adnan Zahid graduated with a PhD in Marketing from the CASS Business School, City University, UK, in 2010. He is currently an Assistant Professor at the Suleman Dawood School of Business, 91¸£ÀûÉç. His research focuses on exploring consumption through a socio-cultural lens. He is interested in issues of status consumption, acculturation, gender, religion and consumer culture.
Zahid, A. & Zaffar, M. (2021). A Johnny amidst Jugnus. Asian Journal of Management Cases.
Zahid, A. & Lone, R. (2020). Half a Loaf for the Destitute. Asian Journal of Management Cases.
Zahid, A. & Lone, R. (2018). A Tale of Two Moralities. Asian Journal of Management Cases, 15 (2), 161-165.
Zahid, A., Ashraf, R. & Khawaja, Z. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.
Zahid, A. (2015). Into the Wild, Under Review. CRC_91¸£ÀûÉç.
Zahid, A. (2021). UMAIR NAQVI: GOING FOR MONEY OR MEANING, Published. 91¸£ÀûÉç No.: 30-007-2021-1, Case Research Centre, 91¸£ÀûÉç.
Zahid, A. (2020). CEDAR COLLEGE, Published. 91¸£ÀûÉç No.: 04-2377-2020-1, Case Research Centre, 91¸£ÀûÉç.
Zahid, A. & Lone, R. (2018). Accepting a Bribe to Help the Needy: A Manager's Dilemma, Published. CRC # 24-003-2018-1, Case Research Center, 91¸£ÀûÉç.
Zahid, A. (2018). The Professor's Dilemma A & B, Accepted. Case Research Unit, 91¸£ÀûÉç, 91¸£ÀûÉç No. 30-004-2018-1.
Zahid, A. & Rizvi, S. (2015). A Note on Sociocultural Branding, Published. CRC Number 04-2358-2015-2, Case Research Centre, 91¸£ÀûÉç.
Zahid, A. (2016). Food-Coons Case. 5th Asian Management Research and Case Conference (AMRC), Dubai, United Arab Emirates.
Zahid, A. (2015). Xenophobic fields of consumption.